30 Ways To Use Your Brand Photos
Call me biased, but I am a real advocate for having a regularly updated library of great brand photos for your business. We as a society are becoming more and more visual in the way that we consume information, so it's more important than ever to share photos that make people (not just any people; your dream customers) stop and engage with your brand.
When you invest in professional brand photography, you'll go away armed with a folder full of amazing photos to use daily in your digital marketing. You'll also be ready for any unmissable PR opportunities that come your way!
Here are 30 ways to use your brand photos, and this list is not exhaustive!
10 Ways To Use Your Lifestyle Brand Portraits
1. About Me Page 2. Guest Blog Posts 3. Etsy Bio 4. Magazine Features 5. Online Interviews 6. Printed Marketing Materials 7. Email Signature 8. Business Cards 9. Sponsored Ads on Social Media 10. Social Media Profile Pictures
10 Ways To Use Your Unique Stock Photos
1. Instagram Posts 2. Website Header Image 3. Blog Post Graphics 4. Pins on Pinterest 5. Facebook and Twitter Cover Photos 6. Slides for Workshops and Talks 7. Branded Quotes for Social Media 8. Facebook Group Graphics (e.g. Daily Themes) 9. Mockups To Add Text To (like the one at the top of this post!) 10. Email Newsletters
10 Ways To Use Your Styled Product Photography
1. Own Website Shop 2. Etsy Shop 3. Not On The High Street Page 4. Instagram Posts 5. Product Catalogue or Lookbook 6. Leaflets, Flyers and Banners for Trade Shows and Markets 7. Magazine Adverts 8. POS Materials for Your Stockists 9. Google+ Business Photos 10. Social Media Graphics to Promote Sale Events
Are you already doing some of these? Let me know in the comments if this post has inspired you to use your brand photos in new and exciting ways! :D
You might also want to check out 5 Ways to Increase Your Engagement on Instagram.