How To Run A Successful Etsy Shop: Advice From The Experts
Are you thinking about opening an Etsy shop to sell your handmade crafts or designs? Are you wondering if it's possible to run a thriving business through Etsy when there's so much competition on the online marketplace? Well, I'm so glad you found this post because it will make you feel well-equipped to open a super successful shop! These top tips have come straight from six wonderful creative bosses who are using the platform to grow their businesses in Bristol and beyond!
Keep reading to find out what's working for them and don't forget to check out all of their shops too - you'll find each of their links beneath their piece of expert advice!
Rae is an illustrator and maker of the coolest laser-cut jewellery, just look at this sparkly Jammy Dodger brooch!
My Etsy shop has only been in action since January, so I am still relatively new to the scene. I have learnt a huge amount in that time, but my top tip would be - join your local Etsy team and go to the meet-ups! There are a whole bunch of experienced Etsy sellers right on your doorstep and, most likely, they will be only too happy to help and support you. Since attending the Bristol Etsy meet-up in March, my circle of creative and like-minded friends has grown enormously and I'm now part of a designer/maker collective (Bristol Girl Bosses) all of whom met at that same March meet-up. It can be lonely being self-employed (even if just on a part-time basis) so it has been so valuable for me to have a group that can share advice and knowledge, sympathise with the bad times and enjoy celebrating the good.
Emme Dee makes beautiful couture bridalwear and sells handmade daywear and accessories on her Etsy shop, like this fab flip sequin bag!
My advice for anyone wanting to open an Etsy shop is to go for it! I know this is a simple… and slightly cheesy bit of advice, but it really is the best. Once it’s open you can work out what works best for you and what sells (and doesn’t, as the case may be), but if you don’t start somewhere you will never know where you could end up.
Rosie Moorman makes fabulous textile accessories, using recycled materials wherever possible. I love my little business card holder that I bought from Rosie's Etsy shop last year!
My main piece of advice would really be to just throw yourself into it. I’m a strong believer that anything done with half a heart is destined to fail, so make sure you’re as passionate about what you’re selling as you expect your customers to be. I always want to be excited about my work and what I’m making, and I don’t think I can expect people to love what I do unless I exemplify that.
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